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Sean Corfield joins Broadchoice, Inc.

February 15, 2008 ·

For immediate release

On-Demand Services Attract In-Demand Architect

CASTRO VALLEY, Calif. -- Feb. 16, 2008 -- Sean Corfield today announced that he will be joining Broadchoice, Inc. headquartered in San Mateo, California as their Chief Systems Architect and Vice President of Engineering. In this new position, Corfield will oversee the evolution of Broadchoice's Digital Marketing Manager™ platform, expanding the capabilities and scaling the on-demand service to meet the ever-increasing customer base. Corfield said "Broadchoice has a really gifted team that has already created a winning service, used by companies such as Cisco. I'm excited to be part of that team and to have the opportunity to really take the platform to a new level." Broadchoice's Digital Marketing Manager™ is created and powered by Adobe technologies.

Richard Bennion, Broadchoice Founder & CTO, is a long-time advocate of ColdFusion and has been a pioneer in digital marketing for twenty years. "Bennion's energy and enthusiasm was key in attracting me to this role," said Corfield, "and he and I share an enthusiasm for great experiences created by great technology."

Also joining the Broadchoice team is Luke Kilpatrick, co-manager of the Bay Area ColdFusion User Group (BACFUG) and manager of Fire on the Bay, an Adobe Fireworks User Group serving the San Francisco Bay Area. Kilpatrick brings a wealth of experience in UI development and content management systems to the Broadchoice team. Corfield said "Kilpatrick's a friend of mine and I'm looking forward to having him on my team."

About Sean Corfield
Sean Corfield has been a freelance consultant since leaving the Hosted Services group at Adobe Systems, Inc. in April 2007 and was formerly the Senior Architect for the IT division of Macromedia, Inc. for almost six years. Prior to joining Macromedia, Corfield drove the architecture of a number of high-traffic, high-profile websites for a diverse group of companies after working on the ANSI J16 C++ Standards Committee for eight years and building compilers, interpreters and runtime systems. He is also manager of BACFUG and a frequent speaker at ColdFusion conferences around the world, as well as a contributor to a number of open source ColdFusion projects.

About Broadchoice, Inc.
Broadchoice is the leader in providing on-demand marketing solutions for the enterprise. The Digital Marketing Manager™ platform provides a fully integrated, enterprise application for web content management, enterprise marketing management and channel partner management.

For those who aren't sure, this is intended to be a somewhat tongue-in-cheek announcement but the news is real. I start the new job on Monday, February 18th, and I'm looking forward to hiring some of the best talent to help me grow a very exciting product! Stay tuned!

Tags: bacfug · broadchoice · coldfusion · hosted · personal

21 responses

  • 1 Jen Larkin // Feb 15, 2008 at 10:01 PM

    Congrats, Sean! Good luck at Broadchoice!
  • 2 Luke Kilpatrick // Feb 15, 2008 at 10:30 PM

    Great to be part of the team! Thank you for the kind words.
  • 3 Peter Tilbrook // Feb 15, 2008 at 11:27 PM

    Congratulations, Sean! Sounds like an awesome role.
  • 4 Dan G. Switzer, II // Feb 16, 2008 at 5:48 AM

  • 5 Jared Rypka-Hauer // Feb 16, 2008 at 5:54 AM

    Very cool! Congrats!
  • 6 Terrence Ryan // Feb 16, 2008 at 6:22 AM

    Congrats dude. Love the press release format.
  • 7 Rey Bango // Feb 16, 2008 at 8:02 AM

    Congrats Sean! :)
  • 8 Adrock // Feb 16, 2008 at 8:52 AM

    Congrats are definitely due (but not for Sean), rather for Broadchoice. The just landed one of the best CF developers on the planet!
  • 9 Rob Brooks-Bilson // Feb 16, 2008 at 10:02 AM

    Congrats Sean!
  • 10 Tom Cornilliac // Feb 16, 2008 at 10:38 AM

    Congratulations Sean!
  • 11 tony of the weeg clan // Feb 16, 2008 at 11:59 AM

    dude. congrats. i knew it would only take a short while :) i was happy you were doing your own thing, but i knew someone would gobble you up... big ups!
  • 12 Mike Brunt // Feb 16, 2008 at 12:26 PM

    Sean my heartiest congratulations to you on your new position and also to Broadchoice on acquiring the services of one of the very best.
  • 13 Doug Laakso // Feb 16, 2008 at 7:19 PM

    Congratulations Sean. And Broadchoice. Hope you find happiness and success.
  • 14 James, F.E. // Feb 16, 2008 at 9:15 PM

    Congratulations Sean!
  • 15 Dan Wilson // Feb 17, 2008 at 9:21 AM

    Wow, I didn't see this announcement coming :)

    I've been following Broadchoice for a while now. You are no stranger to hosted services and I know they made a smart move.


    Dan Wilson

  • 16 Rich Sloan // Feb 17, 2008 at 9:48 AM

    Congrats Sean
  • 17 Ezra Parker // Feb 18, 2008 at 7:30 AM

    Echoing the comments of others, congratulations to you Sean, and to Broadchoice for acquiring your formidable talents.
  • 18 Lola LB // Feb 22, 2008 at 6:21 AM

    Congratulations, and good luck! ;-)
  • 19 shane montgomery // Feb 22, 2008 at 11:20 AM

    Hi Sean, just had to stop by and say congrats and good luck! Broadchoice is in good hands.
  • 20 BL // Apr 15, 2008 at 7:24 AM

    I browsed the broadchoice website and it's freaking blazing fast. Can you talk about some of the basics of the broadchoice platform? No intellectual property details, just some basics on the server/application environment. Like is it CF 7 or 8? Windows or Linux based? 64-bit? Quad CPUs? Any server side cacheing of content or queries? Framework?

    I would like to get our CMS firing like that and I'm just curious if your doing anything we should do.
  • 21 Sean Corfield // Apr 15, 2008 at 11:03 AM

    @BL, the current site you're seeing is running our "1.x" platform on CFMX 7 on Windows. Our new "2.x" platform will be running on ColdFusion 8.0.1 on 64-bit Linux. I'll be blogging a lot more about our platform after cf.Objective().